If you are a fan of Refinery29, you are well aware of their recent ColourPop series; a trip to ColourPop’s L.A. headquarter’s culminated into an entire series about the brand, including an interview with founders Laura and John Nelson, a look at how they make their cosmetics, and why it’s so inexpensive (not that we are complaining, and I love Laura’s answer).
A division of Seed Cosmetics, also founded by the Nelson’s, ColourPop has made quite an impact on the cosmetics world in the two short years it has been on the scene. The brains behind the brand that produces Kylie Jenner’s and Kim Im’s cosmetics lines, the Nelson siblings were generous with their time and secrets, sharing how they make their eyeshadows and lipsticks.
There is one thing that confuses me about this company; why don’t they have international shipping? In almost every Instagram picture I see there are requests and inquisitions from all over the world about the company’s failure to ship internationally. It is massively popular for many reasons — it’s inexpensive and it has high-profile celebrities and beauty influencers behind it. It doesn’t make a lot of sense to me, but I’m not running ColourPop, and seeing as the Nelson siblings seem to be smart and sane people, I’m sure there is a method to their madness.
Follow the links and take a peek at how they make their cosmetics. It’s fascinating.